"How can I measure trade show results?" - Espresso with my mentor within

Posted on January 22, 2016 - 6:06 am

The bottom line is how many hot leads are generated from the show. There also is the number of people who took the time to let you know how your product made a significant impact on them. The organizations who are super excited about using your product. And, the people who provided feedback based on their experiences. These interactions are priceless and validate why you are doing what you are doing every day - they are inspiration.



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